On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Eligible businesses can now claim their organization in ChatGPT, manage their information, and see aggregated insights into how people engage with them. Eligible ecommerce and online-service businesses in the United States can also launch a Business Agent that answers customer questions inside ChatGPT.
What this means for your business
More people now ask ChatGPT questions they may once have typed into a search engine: "Who offers same-day plumbing repairs near me?" "Which online bookkeeping service works for small retailers?" or "What's a good gift candle under $30?"
When ChatGPT answers, it draws on information available about businesses. Until now, many business owners had no direct way to manage how they appeared in those answers. With Business Hub, eligible businesses can claim their organization, review their details, and provide accurate information themselves.
In simple terms, ChatGPT is becoming another place where customers may form a first impression of your business. A clear, current profile gives you more control over the information they find.
What OpenAI launched
The launch has two main parts:
OpenAI says ChatGPT reaches 1.2 billion people each week. That is OpenAI's reported figure, not a guarantee of visibility, traffic, or sales.
OpenAI also says it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time. Check Business Hub to see whether your business is currently eligible before building a plan around it.
What Business Hub shows
Business Hub provides combined insights into how people engage with a business in ChatGPT:
For example, a bookkeeping firm may find that its discovery topics are mostly "tax filing" and "payroll." If the firm wants to grow its monthly bookkeeping clients but that service rarely appears, it may need a clearer website page explaining what monthly bookkeeping includes, who it is for, and how to get started.
OpenAI says it does not share users' conversations or Business Agent chats with businesses. Insights are aggregated and become available only when there is enough activity to meet OpenAI's thresholds.
What Business Agents do
After claiming a business, eligible organizations can set up and publish a Business Agent. When a business appears in a ChatGPT response, a customer can open its profile and choose to start a separate, clearly labeled conversation with that business.
For example, a customer asks ChatGPT about long-lasting soy candles and sees an online candle shop in the response. They open the shop's profile and ask its Business Agent, "Which of your candles burns longest?" or "Do you ship to Canada?" The agent can use information the business has provided, such as product details, pricing, and shipping information.
Businesses can also pay to sponsor their Business Agent through ChatGPT Ads, so the ad leads customers straight to that agent. According to OpenAI, sponsored placements are clearly marked and kept apart from ChatGPT's regular answers.
Why this matters
Your first impression may happen before someone visits your website. A customer can compare options inside ChatGPT, and outdated hours, pricing, services, or contact details can create confusion.
The insights are also useful feedback. Mentions, website clicks, and discovery topics can show which parts of your business ChatGPT connects with most often, and which services or products may need clearer explanations on your website and profile.
Because the feature is in beta, it is sensible to prepare now without treating it as a guaranteed new source of leads. Businesses that keep their information accurate and current will be better positioned as access expands.
What to do first
How AI Powered Virtual Assistants can help
Most business owners do not have time to track every new platform, keep details consistent across several websites, and review monthly reports. That is where AI Powered Virtual Assistants can help.
An AI Powered Virtual Assistant can:
Start with accuracy
You do not need to jump on every new AI platform right away. Start by making your core business information accurate and consistent everywhere. Then claim your Business Hub profile if you are eligible, review insights once enough activity builds up, and decide whether a Business Agent makes sense for your business.
Want help getting your business ready for ChatGPT? RealtyEase AI is your strategic operations partner. Our AI Powered Virtual Assistants can organize your business information, support the setup process, and help keep everything current, so you can stay focused on running your business. Book a free consultation today.
Related reading: OpenAI's Small-Business AI Push · AI Trends for 2027
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